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PLIVA’s Award Winning Investment Project

PLIVA’s Award Winning Investment Project

PLIVA and the Agency for Investments and Competitiveness Won the Award for the Best Investment Project in Eastern Europe

Zagreb, 9 April 2014 - At the Annual Investment Meeting, one of the largest global investment conferences held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the United Arab Emirates, Prime Minister and Ruler of Dubai, in Dubai from 8 to 10 April 2014, PLIVA won the award for the best investment project in Eastern Europe.

PLIVA, as Croatia’s representative, was nominated within the nomination of the Croatian Agency for Investments and Competitiveness, which successfully cooperated with PLIVA on the awarded investment project. The awards for the best foreign direct investments are presented to national agencies for attracting investments, with a view to promoting their contribution to the economic development of the countries in which they operate. Investment projects can enter a competition only upon the invitation by the organizer and following the organiser’s analysis of the global market. The awards are presented to projects in 5 categories or geographies: Africa, Middle East and North Africa, Asia, Latin America and the Caribbean, and Eastern Europe.

Over the past two years PLIVA has invested about US$ 200 million in new production facilities in Savski Marof and Zagreb. This is also one of the largest investment cycles in company's history and the largest private investment in Croatia in the last two years. Innovative technologies and state-of-the-art equipment will particularly contribute to both significantly increased production volumes and to cleaner production and reduced environmental impact and emissions. In addition to the investments in the abovementioned production facilities, PLIVA also invests in its business support functions. Its Finance Shared Service Centre for Teva’s European locations is the first shared service centre of a multinational company in Zagreb and Croatia established to improve the quality of services and the efficiency of finance processes.

The project of PLIVA HRVATSKA won the award from among the projects from several Eastern and South European countries thanks to its high compliance with the evaluation criteria: investment amount, number of new employees, exports, import substitution, local impact of the investment, sustainable development, and environmentally responsible operations.

In addition to PLIVA, which won the award for the best investment project for Eastern Europe, this year’s laureates are:

1) AFRICA: B2Gold/Namibia and P&G/South Africa

2) ASIA: Daimler/China and Volkswagen/Indonesia

3) LATIN AMERICA: Honda/Brazil and Holcim/Ecuador

4) CENTRAL AMERICA: Honda/Nicaragua and Nestle/Mexico

5) MIDDLE EAST AND NORTH AFRICA: Bombardier/Morocco and Draexlmaier/Tunisia


The 2013 award winners are:

1) AFRICA:  General Electric (GE) / Nairobi, Kenya   

2) ASIA: Deutsche Telekom / Wuhan, PR China and PT Astra Honda / Indonesia

3) LATIN AMERICA AND THE CARIBBEAN: Fiat / Goiana, Brazil and 3M / Mexico City, Mexico

4) MIDDLE EAST AND NORTH AFRICA: ArcelorMittal / Jubail, Saudi Arabia and Hamad Medical/Tta’izz, Yemen

5) EASTERN EUROPE: Samsung Electronics / Kharkiv, Ukraine and China Sunergy / Istanbul, Turkey

Tihomir Orešković, President of the Management Board of PLIVA HRVATSKA d.o.o., said on this occasion: “I am glad that our investment efforts have been recognized on the international level and I would like to use this opportunity to thank, once again, all those who contributed to the successful realization of these highly ambitious projects. This is yet another proof that Croatia has both the knowledge and the capabilities required to compete successfully in the most demanding global markets, and I believe that this award will additionally encourage others in our environment to recognize expertise and professionalism in Croatia."

When receiving the award, Zdenko Lucić, Deputy Manager of the Agency for Investments and Competitiveness, said: “We are extremely proud that this prestigious award, which we won in the face of such strong competitors, goes to the Republic of Croatia. If you look at the last year’s award winners, all successful multinational companies, you can see that this is really one of the biggest awards we could win. This is also one of the strongest proofs that business can be done successfully in the Republic of Croatia.”

Ivan Vrdoljak, Minister of Economy, said it was indisputable that it was easier to invest in Croatia than just the year before, and added: “We have not only changed our laws and regulations, we have also introduced investment incentives and, more importantly, we have changed our investment environment and the country’s competitive position. In every way possible, we want to prove how important we find production, exports and each and every new job, and particularly those in high-tech production. Both the companies successfully operating in Croatia for a number of years and those in the process of making investments have recognized our efforts, i.e. improvements in doing business in Croatia. This is supported by the fact that each of these companies, just like PLIVA, has entered a new investment cycle, with many others from the pharmaceutical sector and other industries”, and concluded: “These companies have continued their serious investment projects because they know the conditions for business in Croatia very well.”  

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